Planning Your Corporate Campaign

Suggested United Way Campaign Timeline

Planning Your Campaign Kickoff

• Meet United Way staff and campaign leadership.
• Map out your Campaign Timeline with dates and targeted campaign goals.
• Support your campaign success by ordering materials from United Way including brochures, pledge cards, and campaign posters.
• If your company's budget allows, purchase some small incentive gifts from the United Way Store Online.
• Secure CEO or senior management support, including a campaign budget.
• Finalize targeted campaign goals including: total dollars, number of leadership givers, and percent of employee participation.
• Recruit and train your campaign team!

• Ask past employers or members of senior management to "set the pace" by announcing their renewed gift, Leadership gift, or match so that there's a benchmark.
• Begin promoting your campaign kickoff and activities.

• Consider including: door prizes or a raffle, activities and an announcement from your CEO or senior management about their commitment and pledge.
• Participate in the Day of Caring, September 8 & 9, 2016.

• Send follow-up emails every few days to keep up the enthusiasm.
• Hold additional events and meetings (bake sale, raffle, food drive, volunteer day, etc).

• Send reminder email that your campaign is concluding and contributions and pledge cards need to be submitted.

• Collect contributions and pledge cards. Complete report envelope. Call your campaign volunteer or the United Way office to pick up your finalized packet.  
• Announce campaign results to all staff and thank employees with a letter, email, or event.
• This is a great time to remind them of the United Way of Central Missouri website where they can learn about how their contribution is working in the community.
• Thank your campaign team, Leadership contributors, or other special groups.
• Gather feedback and notes for next year.
• Congratulations - You've just completed a successful campaign and made a lasting impression in the community! Don’t forget our Victory Celebration on November 3, 2016. Mark your calendar today.

• To create a meaningful giving experience, develop a campaign theme unique to your organization and have fun. Some companies even use a campaign mascot!