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Suggested United Way Campaign Timeline
Planning Your Campaign Kickoff
- Attend the United Way's Employee Campaign Coordinator Training on August 11.
- Meet United Way staff and campaign leadership
- Map out your Campaign Timeline with dates and targeted campaign goals.
- Support your campaign success by ordering materials from United Way including brochures, pledge cards, and campaign posters.
- If your company's budget allows, purchase some small incentive gifts from the United Way Store Online
- Secure CEO or senior management support, including a campaign budget.
- Finalize targeted campaign goals including: total dollars, number of leadership givers, and percent of employee participation. Recruit and train your campaign team!
2 Weeks Before Your Campaign Kickoff
- Ask past employers or members of senior management to "set the pace" by announcing their renewed gift, Leadership gift, or match so that there's a benchmark.
- Begin promoting your campaign kickoff and activities.
Kickoff Celebration
- Consider including: door prizes or a raffle, activities and an announcement from your CEO or senior management about their commitment and pledge
- Participate in the Day of Caring, September 2 & 3, 2010
During your Campaign
- Send follow-up emails every few days to keep up the enthusiasm.
- Hold additional events and meetings (bake sale, raffle, food drive, volunteer day, etc).
3 Days Before Your Campaign Concludes
- Send reminder email that your campaign is concluding and contributions and pledge cards need to be submitted.
After Your Campaign Concludes
- Collect contributions and pledge cards. Complete report envelope. Call your campaign volunteer or the United Way office to pick up your finalized packet.
- Announce campaign results to all staff and thank employees with a letter, email, or event.
- This is a great time to remind them of the United Way of Central Missouri website where they can learn about how their contribution is working in the community.
- Thank your campaign team, Leadership contributors, or other special groups.
- Gather feedback and notes for next year.
Congratulations - You've just completed a successful campaign and made a lasting impression in the community! Don't forget our Thank You Celebration on November 10, 2010. Mark your calendar today.
Tip!
To create a meaningful giving experience, develop a campaign theme unique to your organization and have fun. Some companies even use a campaign mascot!
2010 Campaign Materals
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